Brisbane Trio The Updraft Imperative Announce Single Release Following Worldwide Chart Success

The Updraft Imperative are delighted to announce the release of their next single, I Believe on 16th February 2015.

Lyricist and vocalist Josh Kerr says; “I Believe is a song that talks about God’s sufficiency and His grace, but also my lack of conviction at times. Too often, acting out of selfishness instead of service. It’s a song that reminds me to let the truth that I know be clear in my own mind and clear to others by my life. ….Let everything in me shout I BELIEVE!”

Taken from the debut album Chair (recorded and produced by James North), I Believe will be accompanied by a music video also due for release on 16th February 2014.

The band are offering fans of their music an exclusive opportunity to view the video ahead of the release date, simply by joining their mailing list via their website

The Updraft Imperative are far from the stereotypical Christian band. Through their unique and skilfull musicianship and use of strong, challenging lyrics they create a sound that is honest in its intent yet still able to draw the listener in, regardless of religious belief. The result is a rare breed of music which has become as well received within the secular radio station network as in the more traditional Gospel networks – a statement evidenced by their last single reaching No15 in Australia’s Hot 25 Countdown (Gospel) in 2014 and the band reaching No1 in the Sunset Island Music Worldwide Unsigned Band Chart (Secular) in January 2015.

A recent reviewer described their music as; “…an irresistible sound which sends good vibes through your body. The lyrics also give off an undisputable warming feeling that is acquired regardless of beliefs as the warming thought of someone being there for you and the emotive, meaningful way they express this reminds you that in the harsh world we live in, there is still an emotional power to be observed.”

I Believe will be available for download from iTunes and Google Play. Links to which can be found on The Updraft Imperative website at

Source- Diane Sherwood @TUI_Promotion


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